Since you’re reading about lottery bonds, it’s probably safe to assume you may be considering applying for a license to sell lottery tickets in a retail establishment you currently own or are thinking about opening.
Lottery retailers (or lottery sales agents, as they are called in some states) earn commissions based on sales volume and bonuses for selling winning tickets—the bigger the win, the bigger the bonus. They also see an increase in the traffic to their shop when they sell lottery tickets. People passing by who notice the lottery signage and come in to buy lottery tickets may make some other purchases and even become regular customers. And customers who came in occasionally before lottery tickets were sold may come in more frequently.
So lottery retailers not only gain additional income streams from lottery ticket sales, but also enjoy higher sales of their regular products and services.




